Prior to joining 11:FS Leda was the Chief Innovation Officer of QNB Group, the biggest Bank in MENA. As the first CIO in the Group, Leda was responsible for setting up the innovation department, bringing design thinking capabilities to employee-led ideation and mobilization while also opening the gates for market-led ecosystem engagement and innovation.

Leda will be speaking about Digital Transformation and what the future of financial services hold.

Leda holds an MA from King’s College, Cambridge; an MSc and PhD from the London School of Economics and Political Science.