Matt Stroud leads Flybits in EMEA and is responsible for driving Flybits growth in the region. Matt has previously worked in both start-ups (Nanotego, Weve) and corporates (EE, T-Mobile), focusing on using personal data to drive commercial outcomes. He led the UK’s Personal Data and Trust program at the Digital Catapult, bringing together hundreds of innovators focused on the use of personal data.  Matt was Head of Strategy for the UK’s largest mobile phone operator EE. He is committed to helping an ethical data ecosystem flourish and is co-founder of the Data Sharing Principles Group. Matt has a PhD in Astrophysics from UCL.